Two founders, ten seats: how AVVA runs like a bigger company
A surf and streetwear brand selling wholesale, online, and on consignment usually needs a team of ten. AVVA runs on two founders and a set of systems. Here's how we think about it.
October 14, 2026 · 5 min read · Signol
2
founders
10
seats covered
4
sales channels
0
dollars moved without a human OK
The org chart we'd need
Before automating anything, we drew the company a brand like AVVA would normally hire.
Kekoa is the founder and a pro surfer. He owns product and brand. Stanley is the co-founder, running operations and sales. The repeat work sits underneath them, not in place of them.
Product & design
Kekoa
Product direction
Brand & content
Kekoa
Brand direction
Wholesale sales
Stanley
Account relationships
Ecommerce
Stanley
System assist
Customer service
System + human approval
Drafts, Stanley approves
Order operations
System + human approval
Repeat work, human oversight
Invoicing
System + human approval
Repeat work, human oversight
Collections
System + human approval
Repeat work, human oversight
Bookkeeping
System + human approval
Repeat work, human oversight
Reporting
System + human approval
Repeat work, human oversight
Founders decide. Systems do the repeat work.
Judgment & direction
What the founders do
- Design product
- Build the brand
- Sell to accounts
- Approve money
- Handle the hard conversations
Consistency & repetition
What the systems do
- Move order data between channels
- Draft invoices
- Send payment reminders
- Reconcile the books
- Build the weekly brief
The weekly rhythm
The work keeps moving. The founders keep the decisions. Orders, invoices, and reconciliation feed one brief, so the week starts with the same picture.
Time goes where it matters.
Billing runs on a schedule, not on the founders' evenings.
Every week starts with one view of orders, cash, and what's late.
The founders' time goes to product, brand, and accounts.
The story, not the recipe.
We're not publishing the exact tools, prompts, or wiring. That's the part we build for clients, fitted to how their business actually runs. Every company's org chart is different. The method is the same: map the seats, decide what stays human, and let systems carry the rest.