Journal

Story. Systems. In practice.

How growing companies sharpen their story and change how the work gets done.

Latest

Operations

Two founders, ten seats: how AVVA runs like a bigger company

How two founders run a wholesale, ecommerce, and consignment brand with the coverage of a ten-person team.

October 14, 2026 · 5 min read

What a half-day AI basics course actually covers

A half-day AI basics course for small business owners and teams: the tools, the prompts, and the first workflows you leave running. $1,000, four hours, no prep needed.

September 18, 2026 · 4 min read

AI for small business: where to start when everything sounds important

A practical starting order for small businesses adopting AI: pick repeated tasks, not impressive ones. What to automate first, what to ignore, and what it costs.

September 12, 2026 · 5 min read

AI fluency is judgment, not prompting

Why teams with the same AI tools get wildly different results. What AI fluency means in practice, and how to train for the judgment part instead of the prompt tricks.

September 5, 2026 · 4 min read

Marketing

You probably don't have a marketing problem

How to tell whether your marketing needs more output or a clearer story. Three signs the issue is positioning, and what fixing it looks like in six weeks.

August 28, 2026 · 4 min read

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