Answers
Straight answers, no discovery call.
What Signol does, what it costs, how long it takes, and what happens if it is not a fit. If your question is not here, ask it in a session.
AI consulting
- What does AI consulting for a small business actually involve?
- It starts with how your business already works. We review the repeated tasks: quotes, scheduling, customer replies, reporting, and content, and identify where an AI tool removes real hours. Then we set up those workflows and train whoever will use them. It is practical setup and training, not a strategy deck.
- Is there an entry-level AI course?
- Yes. AI Basics is a half-day, four-hour session for $1,000. It uses your real work as the material, and you leave with two AI workflows running, a prompt library written for your business, and a one-page reference your team can follow. No prep or technical background needed.
- How much does AI consulting cost?
- Signol prices are public. AI Basics is $1,000 and an AI Readiness Audit starts at $2,500. If you want it run every month, Signol Operations is from $3,000/mo plus + $10,000 setup, payable over three months, and Embedded AI Partner is from $6,000/mo plus + $15,000 setup, payable over three months. $10,000 setup, payable over three months. 12-month contract. New workflows scoped separately. Priced per brand. Running more than one? Ask about multi-brand pricing. $15,000 setup, payable over three months. 12-month contract. Less than the cost of a full-time operations hire. A single Signol Session is $195.
- What is an AI readiness assessment?
- A structured look at whether your business is set up to get value from AI: which workflows are repeatable enough to automate, whether your data and documents are in a usable state, what your team can realistically adopt, and what the risks are. The output is a ranked list of what to do first and what to ignore.
- What does AI fluency mean?
- Fluency is the point where your team reaches for AI without being told to, gets consistent quality out of it, and knows when not to use it. That last part matters most: fluency includes judgment, not just prompting.
- Do you offer AI classes or training for individuals?
- Yes. The $1,000 half-day AI Basics session works for an individual or a small team, and a one-on-one Signol Session is $195. Larger group classes are in development. Join the list and you will hear about the first cohort before it opens.
- Which AI tools do you recommend?
- It depends on the work, and the honest answer changes every few months. Recommendations come out of the audit rather than a fixed stack, and they are chosen to fit how your team already works so adoption actually sticks.
Marketing
- Do you work with small businesses?
- Yes. The $195 Signol Session exists so a small business can get senior marketing help without committing to a retainer. We scope larger work only when it is clearly worth it.
- What is a fractional marketing leader?
- A senior marketing lead who works with you part-time. You get strategy, priorities, and someone accountable for the plan, without the cost of a full-time hire. Fractional Marketing Lead is from $4,500/mo on a 12-month contract, with no setup fee.
- How long does a narrative or positioning project take?
- Six weeks to a shipped narrative: interviews, positioning and messaging built with your team, then rollout across the site, the sales story, and the next launch.
- Is this a rebrand?
- No. A rebrand changes how you look. This changes what you mean: the one idea your market will move on, then everything built around it.
- We already have a marketing team. Does this still help?
- It usually helps most. A team without an agreed story produces a lot of work that pulls in different directions. Settle the story and the same team ships faster.
Signol Studio
- What does Signol Studio build?
- Modern websites, brand systems, local search foundations, and lead journeys. Strategy, copy, design, and build are handled as one connected system rather than passed between separate vendors.
- How much does a website cost?
- A Foundation Website starts at $7,500 and a Signature Website + Brand is $15,000. Bigger or custom builds are scoped on request.
- How long does a website project take?
- Most Signol Studio projects launch in four to eight weeks. The work moves through discovery, direction, design and build, then launch, training, SEO, and analytics setup.
- Can you work with our existing logo or website?
- Yes. We keep what is doing useful work and replace what is holding the business back. A project can be a focused website rebuild, a complete brand system, or a tailored scope between the two.
Working together
- How do we start?
- Book a Signol Session. It is a working conversation, not a sales call. If you do not leave with something you can use, you are not charged.
- Do you do free work or spec proposals?
- No. Pricing is public so there is nothing to negotiate through unpaid work, and the first session is already useful on its own.
- Who is behind Signol?
- Signol is a small team of product marketers, brand builders, and systems people. We run our own consumer brand on the same systems we sell.
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