Answers
Straight answers, no discovery call.
What Signol does, what it costs, how long it takes, and what happens if it is not a fit. If your question is not here, ask it in a session.
01AI consulting
- What does AI consulting for a small business actually involve?
- It starts with how your business already works. We review the repeated tasks — quotes, scheduling, customer replies, reporting, content — and identify where an AI tool removes real hours. Then we set up those workflows and train whoever will use them. It is practical setup and training, not a strategy deck.
- How much does AI consulting cost?
- Signol prices are public. An AI Readiness Audit starts at $2,500, the six-week AI Fluency Program starts at $8,500, and an ongoing Embedded AI Partner engagement starts at $6,000 a month. A single one-on-one session starts at $195.
- What is an AI readiness assessment?
- A structured look at whether your business is set up to get value from AI: which workflows are repeatable enough to automate, whether your data and documents are in a usable state, what your team can realistically adopt, and what the risks are. The output is a ranked list of what to do first and what to ignore.
- What does AI fluency mean?
- Fluency is the point where your team reaches for AI without being told to, gets consistent quality out of it, and knows when not to use it. That last part matters most — fluency includes judgment, not just prompting.
- Do you offer AI classes or training for individuals?
- Group classes are in development. Today, individuals get the same help through a one-on-one session starting at $195. Join the list on any page and you will hear about the first class cohort before it opens.
- Which AI tools do you recommend?
- It depends on the work, and the honest answer changes every few months. Recommendations come out of the audit rather than a fixed stack, and they are chosen to fit how your team already works so adoption actually sticks.
02Marketing
- Do you work with small businesses?
- Yes. The $195 Signol Session exists so a small business can get senior marketing help without committing to a retainer. We scope larger work only when it is clearly worth it.
- What is a fractional marketing leader?
- A senior marketing lead who works with you part-time. You get strategy, priorities, and someone accountable for the plan, without the cost of a full-time hire. Signol Partner starts at $4,500 a month.
- How long does a narrative or positioning project take?
- Six weeks to a shipped narrative: interviews, positioning and messaging built with your team, then rollout across the site, the sales story, and the next launch.
- Is this a rebrand?
- No. A rebrand changes how you look. This changes what you mean — the one idea your market will move on, then everything built around it.
- We already have a marketing team. Does this still help?
- It usually helps most. A team without an agreed story produces a lot of work that pulls in different directions. Settle the story and the same team ships faster.
03Working together
- How do we start?
- Book a Signol Session. It is a working conversation, not a sales call. If you do not leave with something you can use, you are not charged.
- Do you do free work or spec proposals?
- No. Pricing is public so there is nothing to negotiate through unpaid work, and the first session is already useful on its own.
- Who is behind Signol?
- Jeff Boggess. Ten years in marketing across brand, campaigns, positioning, and launch, currently leading positioning and launch narrative at Checkr, with six national championships in speech and debate behind the way he builds arguments.
04Start here